False Alarm Campaign Moves into Second Year Fire Departments Help Get the Message Out
According to the National Fire Protection Association, more than six thousand false fire alarms occur in the United States each day...and the number is increasing. Emailing a public service announcment directly to television stations is succeeding in getting the message out. According to producer, Richard Lambert, a 60 second PSA was posted online last February and fire departments throughout the country have participated in getting it aired.